Sunday, March 27, 2011

Sydney Offers Cheapest Coffee as Price Pressure Builds



The latest index of coffee prices show Sydney and Melbourne are the cheapest places for customers to buy a coffee —depending on whether it’s a grab and go or a dine in cup.

Coming as increasing coffee prices build pressure for foodservice business operators to increase the price of their coffee, the quarterly Cappuccino Price Index from coffee supplies company Gilkatho revealed Sydney has the lowest priced take away coffee while Melbourne offers the best price for dine in.

The December quarter instalment of the Index, which has been expanded to this time cover more of Australia, showed the price being charged for a coffee was on the rise.

It showed Perth had the most expensive take away coffee ($3.70) followed by Canberra ($3.37), Brisbane ($3.33), Adelaide ($3.30), Melbourne ($3.15), and Sydney ($3.11).

Perth also had the most expensive dine in at $3.69 followed by Sydney ($3.41), Canberra ($3.39), Brisbane ($3.34), Adelaide ($3.31), and Melbourne ($3.19).

Gilkatho managing director Wayne Fowler said the December quarter results reflected the different “maturity” levels of the coffee culture in each of the capital cities.

“Right now Sydney and Melbourne have a more sophisticated and larger consumer market,” he said.

“That being said the other capital cities are catching up and it will be interesting to monitor pricing trends as the year progresses.”

The most recent index had been it expanded to include pricing data Adelaide, Canberra and Perth as well as Brisbane, Sydney and Melbourne, and will also now be published quarterly. The latest data included more than 1000 takeaway and dine-in outlets across these cities.

The latest figures showed prices were up compared to the previous quarter, a trend in line with predictions from Gilkatho that Australians would be paying more for their coffee this year.

“Back in January we predicted that the 77 per cent rise in coffee futures in 2010 – their highest level since 1997 – would outstrip any gains made by the Australian dollar,” Fowler said.

“As such we expected that many coffee operators would be forced to pass on these higher wholesale prices on to their retail customers.”

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